a proven track record
from agent to agency
Need proof of success?
We can understand that investing money in marketing isn’t cheap. We believe doing the right promotion now, will lead to massive future success.
The best way we can demonstrate this is by our own results
We’re two agents operating our own agency in Newcastle NSW, LaneCampos.
We didn’t want to cold call people. We knew homeowners didn’t like being annoyed. We tried hard to convert people at open homes but it was a tough slog with minimal results. Hours and hours of follow-up with little reward.
We realised that by time it came to choosing an agent, most people had already made up their minds. They wanted someone with a local presence. Someone trustworthy. We wanted to be the only people on their shopping list.
We knew that repetition builds trust. We knew vendors didnt want agents gloating and talking about themselves and how awesome they were. We decided to throw away all the usual prospecting approaches and simply keep our local community informed.
This is how we dominated our area with newsletters, DL’s and nothing else
Agent profile | Dave Lane
- Commenced in real estate in 2010
- No sales training. New to the area with no local connections
- Started in a small agency with no rent roll
- Currently number 1 in 4 suburbs
- Ranked top 10 in NSW by RateMyAgent 4 years running
- 5-star rating
- Commenced own brand in 2019 – LaneCampos
Agency | LaneCampos
- Created in 2019
- Commenced with just Dave Lane and Roland Campos
- Team of six: two selling agents + new rookie / 3 awesome support staff
- Sold 117 properties in 2019
Dave’s stats for 2019
Sales
Competing agencies in the area
Doors knocked
Spam emails sent
Cold and Warm calls made
Network events attended
Dollars spent on social media
Newsletters received by every householder in our area
Our farm area: the 2298 Postcode
Waratah, Waratah West, Georgetown
Number of homes: 3,754
Average sale price in 2019: $591,000
Commenced dropping newsletters: 2014
Agents selling in the same area: 45
Sales in 2019
(source: Realestate.com.au)
- Dave Lane (38)
- Sue Odgers (4)
- Debbie Wiseman (4)
- David Caldwell (4)
- Thomas Hook (3)
- Kristen Miller (3)
- Sam Tsiaousis (3)
- Donna Spillane (3)
- Andrew McGavin (3)
- Adriano Rossi (2)
- Joe Di Claudio (2)
- Lisa Macklin (2)
- Mathew Iuliano (2)
- Tony Tolazzi (2)
- Bradley Page (2)
- Damon Sellis (2)
- Darren Penn (2)
- George Rafty (2)
- Trudy Zeug (2)
- Luke Murdoch (2)
- Mick Phiillips (2)
- Mark Dowling (2)
- Joel Soldado (1)
- Lynette Alison (1)
- Paul Jones (1)
- Renee McKiernan (1)
- Thomas Carrall (1)
- Anthony Merlo (1)
- Chris Arnold (1)
- Darren Bender (1)
- Lyndall Allan (1)
- Maria Di Claudio (1)
- Allan Reece (1)
- Stephanie Jordan (1)
- Liam McAlister (1)
- Margaret Jensen (1)
- Bridget Audet (1)
- Anne Alexander (1)
- Dan Hawkins (1)
- Daniel Gilbert (1)
- Joanna Cook (1)
- Luke Searles (1)
- Kate Rundle (1)
- Jason Griffiths (1)
- Michael Delaney (1)
Our new farm area:
Lambton and North Lambton
Number of homes: 4,687
Average sale price in 2019: $645,432
Commenced dropping Newsletters: 2017
Agents selling in the same area: 55
Sales in 2019 – Domination in progress!
(source: Realestate.com.au)
- Dave Lane (14)
- Margaret Jensen (7)
- Sue Odgers (7)
- Donna Spillane (4)
- Darren Bender (3)
- Kathleen Matinlassi (3)
- Liam McAllister (3)
- Lisa Macklin (3)
- Stephanie Jordan (3)
- Thomas Hook (3)
- Darren Penn (3)
- Andrew Dinnen (2)
- Cveta Kolarovski (2)
- Emily Rees (2)
- Rodney Goodwin (2)
- Scott Richardson (2)
- Diane Thrift (2)
- Michael Delaney (2)
- Andrew McKiernan (2)
- Luke Wilson (2)
- Steve Dorman (2)
- Todd Mason (2)
- Allen Reece (1)
- Andrew McGrath (1)
- Andrew Walker (1)
- Anthony Di Nardo (1)
- Chris Arnold (1)
- David Tanchevski (1)
- Hayley Williamson (1)
- Jessica Lee Molan (1)
- Michael Barber (1)
- Neil Simon (1)
- Nick Stewart (1)
- Paul Johns (1)
- Paul Meeks (1)
- Paul Wrigley (1)
- Robbie James (1)
- Robyn Zambelis (1)
- Ryan Nichols (1)
- Tammy Hawkins (1)
- Tammy Hawkins (1)
- Troy Duncan (1)
- Vlado Zwicker (1)
- Roland Campos (1)
- Renee McKiernan (1)
- Daniel Irwin (1)
- Edward Axon (1)
- Troy Reeves (1)
- Alison Bratby (1)
- Anthony Merlo (1)
- Carly Knight (1)
- Dan Hawkins (1)
- Daniel Gilbert (1)
- Josh Kerr (1)
- Joshua Lloyd (1)
- Maria Crawford (1)